We continue with our series of interviews with members of Clusters Galicia, and here we put a face (and words) to the Graphic Communication Cluster, with this interview with Xosé Luis Reza, its president.
What is the Graphic Communication Cluster and how does it benefit its members?
The new Graphic Communicating Cluster is, in summary, a verticalisation of the Graphic Product Cluster. It attempts to bring together the rest of the agents in the communication value chain in Galicia under one roof, where there can be the opportunity to generate business and wealth for its members, and consequently, for the Galician society.
Recently, you renewed the Cluster’s image and name. What was the reason for this change and how did it come about?
The design is by Atelier; but more than a name change, what has really happened is a change of paradigm. That’s where we are right now, having been invited by the graphic arts sector, bringing together professional associations (Markea, Dircom, Creatividade Galega…), firms from the different sectors represented, faculties, institutions, and so on…
How do you see the present and future of the paper industry, communication and graphic arts?
The economic crisis wiped out a large part of the communication sector in Galicia, in all its areas. There were only two paths we could follow: lick our wounds, or open up our minds and come out stronger. We know that the resources available are more limited now, but the joint desire to create, innovate, and collaborate should be more than enough to come out stronger on the other side.
What are the main projects that the cluster is working on at the moment?
We have a year full of work ahead of us. On one hand, we have to achieve financial autonomy, in order not to have to depend on any public administration. On the other hand, try to create content that attract members of the cluster, and that serve the purpose of a cluster, that is, to create business. With regards to our projects, I would like to highlight the magazine Rúbrica, a sector observation point with short training sections for the members, as well as the Foro da Comunicación de Galicia in Expoourense, and work days with other clusters, amongst others. We will continue to do what we can with the scarce resources that we have, and always with unflagging willingness and imagination!
Soon the new issue of Rúbrica will be presented. What is the aim of this initiative in the shape of a magazine? What novelties can we expect to find in this issue?
It seems logical that a communication cluster should have its own communication tools, and that’s what Rúbrica is: a wonderful showcase for adding value to the cluster and its members, who are already doing so with great success. The initiative emerges from an old aim of Markea which was finally achieved within the cluster. Personally, I missed a sector publication that, like Imagen&Comunicación in its time, put faces to our names and served as a transmission belt among all of us who make up the marketing value chain, and hence of communication, in Galicia.
What, in your opinion, are the current challenges faced by the Graphic Communication Cluster?
To enthuse and obtain the sense of usefulness that the clusters must have for the members. We have a great challenge ahead of us!
What were your impressions about the V ATClusters International Conference? Has it been useful as a seed for future collaborations?
It was a very interesting forum in as much as it allowed us to discover the real situation of other groups like ours and how they do things. It’s a good way to learn from others and apply ways of working that are successful in other parts of Europe.
What is your opinion on the Clusters Galicia initiative and what advantages does it offer to member clusters?
It is an absolute necessity. In fact, we are taking steps to meet all the clusters within Clusters Galicia. I am sure that we have many opportunities here and unexplored business opportunities. Galicia is more innovative and creative than we believe or we are made to believe, and as soon as we can find synergies, there won’t be a country in which we won’t be able to compete.
We would like to thank Xosé Luis for his answers and time, and we urge you to be keep an eye on the Clusters Galicia blog, from where we will soon meet face to face with other representatives of Clusters Galicia.